The logbook.
Long-form thinking on AI coaching, programming, retention, pricing, and the architecture decisions that separate good coaching software from the rest. Written by people who train.
Offline-first workout tracking: why every coach should care
Why offline-capable CRM matters for gym coaching. Local-first sync, no data loss on weak signal. How to evaluate any app in 60 seconds.
Leaving Trainerize: a coach's exit guide
Why coaches leave Trainerize. Export workflow, data preservation, what you lose in migration. How to plan your exit.
Mesocycle programming, demystified
Mesocycle vs macrocycle. Block periodization, concurrent training, RPE-based loading. 4-week sample hypertrophy plan.
The client retention playbook for online coaches
Seven retention levers for online coaches. Why clients leave in week 9-12. Diagnostic table. Renewal math.
The math of online coaching: how much should you charge?
Pricing formula for online fitness coaches. Calculate per-client cost, margin targets, time investment. Three business models explained.